There is one factor that holds strong at being the main key to any webpage and the services or products the page offers. This key is site traffic. It is an opportunity to sell your product or get your message heard to whom you want to hear it. That being said it is crucial that a site receive targeted traffic to maximize conversions. To understand this, one must also understand what targeted traffic is. It is website visitors that are interested in the content and what services/products the site offers. As an example, a site selling surfboards will ideally attract targeted traffic such as consumers interested in purchasing or surfboard. Unfortunately this is not always the case. If the site is not well known, not many people will find the site unless they know the specific URL. This is where SEO comes in. A website can attract targeted traffic in many ways. They provide content on their page with keywords that are popular among those who are interested in purchasing a surfboard. This will help the site achieve a high listing on the search engines. They may also advertise on sites with traffic that they want to visit their site. The most reliable way to receive targeted traffic is by borrowing or recycling traffic. At this point purchasing traffic is the quickest way to receive targeted traffic. This is done through search engines like Google, Yahoo, or MSN. The surfboard company would purchase an advertisement from the aforementioned search engines. The ad will appear anywhere between fifteen minutes or three days.