Not every school offers courses on marketing and advertising, especially not one about Internet marketing.  I thought it’d be easy.  I know how to use the Internet and I’ve taken other marketing classes.  So hard could it be?  Well, it’s harder than I thought it would be anyway.  I have a paper due on targeted traffic in a few days and I haven’t even started it.  I should probably do that tonight, but my roommate just text messaged me an hour ago to say that there’s a Battlestar Galactica marathon on tonight and we have to play our Battlestar Galactica drinking game.  No, this isn’t the new Battlestar Galactica that’s critically acclaimed and on the sci-fi channel every week.  This is the old, campy show from the 90s.  We each take a drink whenever we hear “by your command.”  So that wipes out tonight.  And probably tomorrow.  But then the paper’s due.  When am I supposed to start on this thing?  This paper is worth almost half my grade.  Maybe I can borrow someone’s notes on the subject and write up a paper off of that.  Yeah, that should work.  In fact, I know it will.  It has to or it won’t get done.